NO ONE can control love. It doesn't matter how much you say you don't want to feel it, it won't go away. Pretending that your love for someone who doesn't love you back does't hurt even a bit may fool everyone else but you.
Just accept it. I know there are a lot of ways on how love can hurt you but we all know that when love is returned, all those hurting will just vanish, as if it didn't happen.
